Techniques
Lean UX, high-fidelity prototyping, and usability testing
Roles
UX Researcher, Interviewer, UX Designer, UI Designer, Visual Designer, Interaction Designer, UX Strategist
Tools
Pen and paper: Process Flow, Wireframe
Sketch App: UX / UI Design
Principle App: Rapid Prototyping
Insights & Discovery
Problem Statement
Sometimes mobile apps and e-commerce websites can be time consuming with so many information and low performances.
Goal
The goal of the this project create delightful and interactive solution for the current existing tool e-commerce tool of Apple, Apple Store App. This project shows the vision, scope and personality of Apple Store app chatbot iBot which aims to give more personal as well as conversational and premium shopping experience to the Apple customers.
User Persona
Apple consumer that prefers personal, interactive and premium shopping experience.
Research & Evolution
Application Personality
I went to the Apple stores to observe Apple’s brand identity to create unique brand experience to the potential Apple customers with a chatbot. From my observations and conversations with Apple customer, I end up with three unique statements:
User Research & Interview Results
After I did my research on existing platform Apple Store App and interview on consumers, I realized that Potential Apple customers have three intentions: Shop, Get Help and Locate Store. That’s because I designed iBot in a way that it can serve for these three functions.
Task Map of Genius Bot
Shopping Experience
Personality & Story
Application Personality
When I did my research on Apple applications, I realized that Apple uses pop ups to create awareness to the user. Since this projects aims to Apple users I intend to use same pop up technique to create awareness for the brand new iBot feature on the landing page. After user acknowledges the new feature, it is time to discover all Apple products.
Colors
For colors, I tried to give almost the same feeling when an Apple customer enters the store. When a customer needs a support from the staff, he / she just comes to a support desk and waits for an assistance. That’s because I choose Apple support desk color for iBot conversation bubbles and store silver for the background.
Onboarding
Consumer Journey
Apple has structured product profiles that helps user to find the best product that suits the interests. When I check both mobile app and the websites, it was clear that Apple uses filtering option to narrowing down the user interest to find the best product. That’s because, iBot’s logic should be finding customer needs by asking simple to higher level questions.
Shopping Flow
Every product has its own categories and options, depends on the product iBot asks special questions to the user.
Product, Color & Carrier Selection
Customization & Getting Help with Clever Questions
Gift & Delivery Options
Check Out & Payment
To ensure reliability, iBot repeatedly shows the current status of the order and offers the shipment and payment options.
Post Check Out & Order Info
After the payment, iBot informs user about the successful payment and shares order details that will sent user’s email address later on.
Challenges & Consensus
Prototyping via Principle App
Because of the limited time, prototyping with Invision App was a convenient solution; but I knew that with Principle App, I could create prototypes with animations to explain interaction between pages easily. Therefore, I created rapid Principle prototype in 2-3 days for submission along with design files.
Time
Since this was a design practice interview, my biggest challenge was the limited amount of time. In just 2 weeks, I had to do both interviews and surveys while researching, designing and prototyping. With a structured working plan, everything went smoothly.
Consensus
The project was considered as highly successful; especially smooth and Apple like interaction between pages via Principle App prototype created wow factor which helped me to be a Toptal designer at the end. Please feel free to check my Toptal profile:
