NIKESL is crafted with the purpose of addition to NIKE APP to help the brand lovers and members to find the desired products in local stores instantly. It also delivers top seller products with content to consumer to learn more about Nike and help them to choose right product.
Lean UX, wireframing, and high-fidelity prototyping
the most important frictions of Nike APP related with Turkish market.
We decided to create an update for NIKE APP that helps consumer to locate and reserve desired product in closest store without doing any payment in application.
Research & Evolution
Defining the Personas
Since this new update aims to be an addition to NIKE APP our user personas were NIKE APP users.
User & Competitive Research
To create a tool that satisfies all users need, I’ve performed various numbers of interviews and surveys with the consumers. Also, I did competitive product research to evaluate how Nike App’s competition stacks up against usability standards and overall user experience. It helped us to understand how the major competition in our space is handling usability.
Purpose of the Update
From the researches and feedbacks, the strategy and functionalities of the update decided like this:
– Indicate in stock and out of stock information of product by sizes.
– Locate in map and reserve desired product in closest store via email, phone and app.
– Create alarms for the products which are out of stock.
For better understanding, I created several process flows of the update for our feedback sessions.
Name & Visuals
Along with the company strategy, our aim was to create an awareness for the new update on Nike App; since the update was going to focus on locating the stores, we took the initials from store locator and combined with customer focused products of Nike SB (Skateboarding) brand; the result was NIKESL.
In order to create customer focused onboarding for application, I worked closely with our brand team to find the right visuals. At the end, I decided to use seasonal Nike Neo Pack visuals to give the customer offense feeling to the users.
From the beginning, our top priority was to represent the brand perfectly and create constancy with other applications. Therefore, to complete the story with NikeSB, I inspired from Nike SB logo To design NIKESL logo.
To complete the story with NikeSB, I inspired from Nike SB logo to design NIKESL logo.
The color look of customer focused Neo Pack look were the key inspirations for the colors of the application. As soon as I saw the Neo Pack, I fell in love with the combinations of blue and pink; as a result of this Neo Blue and Bordeux was chosen the represent the premium brand update. Neo Pink was chosen as a secondary neo color to be used for notifications.
Clean and minimal designs for Feed screen aim to be a shortcut for users who want to reach seasonally important products (left). Users can see all the seasonal product list with the product related information (right).
In case of availability for selected size, application allows users to locate the product in closest area (left). From the map, users can see all stores with related store information for reserving and get direction from their current point (right).
Challenges & Consensus
In order to create an update for NIKE APP, it was very important to use same UI components to maintain the branding. To achieve this challenge, I did comprehensive research while working with our brand team on NIKE APP to create pixel perfect experience from font to the other UI components.
Stock Information & Verdict
Company does not manage their own stores by themselves, instead of they allow them partners to manage them. Therefore, stock information is collected by different partners at the end of each month. Since the aim of this update was to give current availability, even though the project was highly anticipated, we had to shelve the project for future where the company will have only one partner in each country.